Section
Lifecycle design, funnel engineering, RevOps and market strategy - how acquisition connects to revenue, and how the advertising economy is actually rebuilding around it.
Germany's ad market crossed €50 billion for the first time. The growth is real - but where the money flows tells a more uncomfortable story about concentration, measurement, and what survives.
Before you fix targeting or creative, audit the infrastructure - tracking, attribution, routing, feedback. A 40-point field audit for B2B teams whose marketing is active but whose pipeline is not.
The marketing-to-sales handoff is where most B2B pipeline dies. The fix is structural - lifecycle stages, SLAs, routing and a feedback loop in your CRM.
