Analytics & TrackingUpcoming
UTM Governance Is a Revenue System.
Tracking is not a plugin. It is the ledger every downstream decision is built on - and most teams keep it in a spreadsheet.
6 min readNM Insight · Editorial
Insights for operators building the infrastructure between marketing and revenue.
A weekly, editorial-grade publication on B2B performance marketing - analysis, frameworks and field notes from the operational side of the discipline.
One issue per week · No noise
Issue 01 · Featured
Visibility Is Not Pipeline.
Why marketing activity rarely converts to revenue in specialist markets - and the four structural gaps that close the loop.
Performance·Natalia Marianchyk·7 min
Read the issue →NM InsightIssue 01
Visibility Is Not Pipeline.
Here is what is.
insights.nm-insight.com
The six sections
What we cover
Six editorial verticals - each written from the operational side, not the promotional one.
Paid acquisition, bidding, creative testing
Performance
Paid acquisition, Google Ads, LinkedIn Ads, bidding architecture and creative testing for markets where every touchpoint counts.
Explore section →GA4, GTM, server-side, attributionAnalytics & Tracking
GA4, GTM, server-side tagging, attribution and measurement - the infrastructure behind decisions that actually hold up.
Explore section →Lifecycle, funnels, RevOpsGrowth Systems
Lifecycle design, funnel engineering, lead-first marketing and the RevOps that connect acquisition to revenue.
Explore section →PLG, demand gen, ABMB2B SaaS
B2B acquisition, product-led growth, demand generation and account-based marketing for long, considered sales cycles.
Explore section →AI orchestration, MOps automationAI & Marketing Operations
AI orchestration, marketing operations automation and internal tooling - the operator's stack behind the modern marketing team.
Explore section →DTC, Shopify, retentionE-commerce
DTC growth, Shopify economics, marketplace dynamics and retention systems in a post-ATT attribution world.
Explore section →The editorial calendar
Upcoming issues
Growth SystemsUpcoming
Your CRM Is the Real Marketing Tool.
The handoff between marketing and sales is where most pipeline dies. The fix is structural, not cultural.
8 min readB2B SaaSUpcoming
ICP Precision in Sub-1,000-Account Markets.
When your total addressable market fits on one screen, precision is not optional - it is the only viable strategy.
5 min readAI & Marketing OperationsUpcoming
Designing an Internal AI Marketing Stack.
The teams that will compound the fastest are building operator-grade AI systems, not experimenting with prompts.
9 min readE-commerceUpcoming
DTC Attribution After ATT.
Deterministic attribution is gone. What replaces it is not another dashboard - it is a different way of deciding.
7 min readThe consultancy behind Insight
When the reading is done, the work begins.
NM Insight is a Berlin-based B2B performance marketing consultancy. If your marketing is active but your pipeline is inconsistent, a Clarity Call maps the exact gap.