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ICP Precision in Sub-1,000-Account Markets.
When your total addressable market fits on one screen, precision is not optional - it is the only viable strategy.
5 min readUpcomingNM Insight · Editorial
Insights for operators building the infrastructure between marketing and revenue.
A weekly, editorial-grade publication on B2B performance marketing - analysis, frameworks and field notes from the operational side of the discipline.
One issue per week · No noise
Issue 05 · Featured
AI Found 66,000 Buyers in Seconds. That Was the Easy Part.
AI collapses the cost of finding buyers - and relocates the entire bottleneck to qualification. What Apollo and HubSpot actually did well, what they quietly got wrong, and the part no AI SDR pitch mentions.
AI & Marketing Operations·Natalia Marianchyk·7 min
Read the issue →NM InsightIssue 05
AI Found 66,000 Buyers in Seconds. That Was the Easy Part.
Building an AI-assisted outbound system for B2B doesn't remove the hard work. It moves it somewhere you can't automate.
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The six sections
What we cover
Six editorial verticals - each written from the operational side, not the promotional one.
Paid acquisition, bidding, creative testing
Performance
Paid acquisition, Google Ads, LinkedIn Ads, bidding architecture and creative testing for markets where every touchpoint counts.
Explore section →GA4, GTM, server-side, attributionAnalytics & Tracking
GA4, GTM, server-side tagging, attribution and measurement - the infrastructure behind decisions that actually hold up.
Explore section →Lifecycle, funnels, RevOps, strategyGrowth Systems
Lifecycle design, funnel engineering, RevOps and market strategy - how acquisition connects to revenue, and how the advertising economy is actually rebuilding around it.
Explore section →PLG, demand gen, ABMB2B SaaS
B2B acquisition, product-led growth, demand generation and account-based marketing for long, considered sales cycles.
Explore section →AI orchestration, MOps automationAI & Marketing Operations
AI orchestration, marketing operations automation and internal tooling - the operator's stack behind the modern marketing team.
Explore section →DTC, Shopify, retentionE-commerce
DTC growth, Shopify economics, marketplace dynamics and retention systems in a post-ATT attribution world.
Explore section →The editorial calendar
Latest & upcoming issues
Growth SystemsIssue 03
Your CRM Is the Real Marketing Tool
The marketing-to-sales handoff is where most B2B pipeline dies. The fix is structural - lifecycle stages, SLAs, routing and a feedback loop in your CRM.
11 min readRead →Growth SystemsIssue 04
The B2B Performance Marketing Infrastructure Audit
Before you fix targeting or creative, audit the infrastructure - tracking, attribution, routing, feedback. A 40-point field audit for B2B teams whose marketing is active but whose pipeline is not.
9 min readRead →Growth SystemsIssue 02
The €51 Billion Question
Germany's ad market crossed €50 billion for the first time. The growth is real - but where the money flows tells a more uncomfortable story about concentration, measurement, and what survives.
10 min readRead →PerformanceIssue 01
Visibility Is Not Pipeline.
Why marketing activity rarely converts to revenue in specialist markets - and the four structural gaps that close the loop.
7 min readRead →AI & Marketing OperationsUpcoming
Designing an Internal AI Marketing Stack.
The teams that will compound the fastest are building operator-grade AI systems, not experimenting with prompts.
9 min readUpcomingE-commerceUpcoming
DTC Attribution After ATT.
Deterministic attribution is gone. What replaces it is not another dashboard - it is a different way of deciding.
7 min readUpcomingGet every issue
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Analysis, frameworks and field notes from the operational side of B2B performance marketing - delivered the moment each new issue publishes.
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Start with the latest
- Issue 05AI & Marketing Operations
AI Found 66,000 Buyers in Seconds. That Was the Easy Part.
7 min read · August 2026Read → - Issue 04Growth Systems
The B2B Performance Marketing Infrastructure Audit
9 min read · July 2026Read → - Issue 03Growth Systems
Your CRM Is the Real Marketing Tool
11 min read · July 2026Read → - Issue 02Growth Systems
The €51 Billion Question
10 min read · June 2026Read → - Issue 01Performance
Visibility Is Not Pipeline.
7 min read · May 2026Read →
The consultancy behind Insight
When the reading is done, the work begins.
NM Insight is a Berlin-based B2B performance marketing consultancy, writing about where acquisition, attribution, content and systems connect.